What Is An Explainer Animation Video
An explainer animation video is a short, engaging, and visually appealing video that is designed to explain a concept, product, service, or idea in a simple and concise manner.
These videos are typically used in various contexts, such as marketing, education, and communication, to make complex or abstract information more accessible and understandable to a target audience.
Explainer animation videos leverage animation, motion graphics, and narration to convey information effectively.
Here’s a detailed breakdown of the key elements of an explainer animation video:
Narration and Voiceover: Most explainer videos include a voiceover that provides a clear and concise explanation of the topic. The voiceover is often accompanied by a script that is carefully written to convey the message succinctly. The tone and style of the voiceover can vary depending on the target audience and the video’s purpose.
Visual Elements: Animation and motion graphics are essential components of explainer videos. Visuals can include 2D or 3D animations, illustrations, icons, and graphics that complement the narration and help convey the message effectively. The visual style can be customized to suit the branding or style preferences of the creator.
Storytelling: A good explainer video often follows a well-structured narrative. This may involve introducing a problem or need, presenting a solution or idea, and explaining how the solution addresses the problem. Storytelling helps engage the audience and makes the content more relatable.
Duration: Explainer videos are typically short, usually lasting between 1 to 3 minutes. Keeping them concise ensures that viewers remain engaged and retain the key information.
Music and Sound Effects: Background music and sound effects can enhance the emotional impact of the video and keep viewers engaged. They should complement the narration and visuals without overwhelming them.
Call to Action (CTA): Many explainer videos end with a call to action, encouraging the viewer to take a specific step, such as visiting a website, signing up for a newsletter, or making a purchase.
Here’s an example to illustrate the concept:
Scenario: Imagine a software company that has developed a new mobile app for task management and productivity.
Explainer Animation Video Content:
Introduction: The video opens with a brief description of the challenges people face in managing their tasks and the need for an efficient solution.
Problem Presentation: It then highlights common issues, such as disorganized to-do lists, missed deadlines, and increased stress.
Solution: The video introduces the company’s mobile app as a solution. Animated visuals show how the app works, including features like task categorization, reminders, and collaboration.
Benefits: The voiceover emphasizes the benefits of using the app, such as improved productivity and reduced stress.
How to Get It: The video provides information on how to download the app, which platforms it’s available on, and any free trial offers.
Call to Action: The video concludes with a CTA, encouraging viewers to visit the app’s website and download it to experience the benefits firsthand.
This example demonstrates how an explainer animation video effectively conveys information about a product while maintaining viewer engagement and clarity. The combination of visuals, narration, and storytelling makes complex concepts accessible and memorable for the target audience.
